MyPrize continues to blend entertainment and gaming in new ways, and the platform now adds NBA star James Harden to that mix. The partnership gives Harden a hands-on role in shaping games, connecting with users, and building fresh interactive moments for fans.
Good to Know
- James Harden joins MyPrize as a Premier Creator with direct involvement in exclusive content
- The collaboration is the first time a pro athlete streams, games and interacts with fans in a fully integrated multiplayer setting
- MyPrize recently partnered with Crypto.com to add regulated prediction markets across sports, crypto and live events
Harden Steps Into a New Interactive Role on MyPrize
MyPrize announced that Harden will help create new games, join livestream sessions, and run custom fan activations designed to bring players closer to one of basketball’s biggest stars. The arrangement positions Harden not just as a face of the brand but as an active contributor inside the platform.
CEO Zach Bruch described the move with enthusiasm, stating:
“MyPrize has been building something truly special: a completely new way for players and creators to connect. James is a cultural force whose influence spans sports, entertainment and global fandom. Bringing him into the MyPrize creator ecosystem is a game-changing moment, not just for us, but for the entire social gaming and markets industry. This partnership showcases how the world’s most influential stars see MyPrize as the future where culture, community, entertainment and technology collide.”
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A First for Professional Athletes in Multiplayer Social Gaming
According to MyPrize, no professional athlete has ever streamed, gamed and interacted with fans inside a unified multiplayer social environment like this before. Harden plans to join real-time sessions with users, blending live conversation with interactive gameplay.
Harden shared his take on the partnership:
“Connecting with my fans has always been one of the best parts of what I do, and MyPrize gives me a whole new way to do that.
I can hop on, stream, talk and play with people in real time. It’s real, it’s fun and it creates a whole new level of community. MyPrize is at the intersection of culture, entertainment, media and gaming: everything that moves the world right now. That’s why I’m excited to team up with them. This is the future, and I’m hyped to help push it even further.”